Content & brand guidelines

Review these requirements before creating and publishing content for the Air India Student Creator Program.

DOs

Creators may tweak the language to suit their natural tonality; however, core program details must remain unchanged
English language only, unless specified otherwise in the brief (British English spellings throughout)
Use a visually aesthetic background that is clean and not overpowering
Ensure appropriate lighting in the background
Maintain clear, crisp audio
Wear smart western attire (not revealing)
Makeup should be subtle and non-distracting
Fonts for supers should be clean and readable for a polished look (e.g., Helvetica, Verdana, Roboto)
Go live as per mutually agreed timelines

Do not compare with competitors
(No other brand - category or cross category - mentions or visibility)
No abusive or toxic language
(No references to religion, caste, or discriminatory comments of any kind)
No Bollywood tracks with lyrics
No fur, alcohol, animals, or children in the background or foreground
No visibility of any other brand within the video frame

Air India must appear within the first three lines
Final caption copy to be approved by the brand
Language may be adapted to suit the creator’s natural tone, but core messaging must remain aligned with the brief

As per the brief